A business card is a standard 2 by 3 inch card that has been design to display contact information of a person who has been employed by a company. A normal business card usually include the name of person, the email address, phone number, website as well as the company name. In most cases business cards are used for networking as well as provide interested individual with contact information of a certain business or company. However with most business transactions being done digitally in the modern world, it is easy to think that business cards don’t matter anymore. However, that is not the case. In fact a report that was released by an independent institution revealed that the use of business cards has increase by 10% in the past decade. So the big question is why are phoenix business cards still relevant? In this article we are going to give you reasons why.
1. It is a good form of marketing
One reason why phoenix business cards are still relevant is because they are a very good marketing tool. Most people have short memory. They tend to forget things almost immediately even after getting detailed information. The best way to make people to remember your business or company is by giving them a business card. This way, an individual can easily check contact information of the company when they wish.
2. It is cheap yet effective
Another reason why business cards are not going anywhere anytime soon even with technological advancements is because they are cheap form of advertising. Unlike other methods of advertising which are very expensive, use of business cards are very cheap yet very effective. In most cases, people who ask for business cards are usually interest to buy or use the services of that particular company. High conversion rates that business cards have makes them a reliable marketing tool for most companies.
3. Face to face marketing tool
Digital marketing tools such as email marketing, paid media and search engine optimization are great marketing tools and generate significant amount of leads and prospects. However, the fact still remain that they are not as effective as face to face marketing. The good thing with business cards is that they are flexible. You can market your company’s products or services when you are having a drink with your friends in the middle of the night. Arming yourself with business cards all the time will ensure that you actually don’t miss the opportunity to make valuable business connection whenever an opportunity arises. Various studies have shown that face to face marketing is more effective than digital marketing. You can easily convince your target clients when you talk to them face to face as opposed to placing an advert on TV. Business cards will give you the opportunity to talk to customer face to face, a factor that will increase your chances of converting them to loyal customers.
4. Creative business cards foster word of mouth marketing
When you meet a prospect and exchange contact information and business address, each one of you will walk away and things will end there. However, when you give your prospect a business card, you will actually make a great impression to that particular person and the person will most likely show the business card to other people. Word of mouth is very important because it will enable more people to know more about your brand and the products or services that you offer.
Check out these business cards that resemble miniature plungers only with the business’s information on them.
5. They are convenient
Another reason why business cards are still relevant is today’s digital word is because they are convenient. There small size makes it easy for people to store them in their pockets and later keep them in their house. In addition to that, a business card usually contain all vital information that a person needs. The convenience that business cards offer has made them one of the most preferred options especially when looking for a company or business contact information.
6. They show that you are prepared
Print ABF Phoenix business cards not only help to show contact information of a company, it also shows the brands quality. If you meet two people each promoting the same product or service and when you ask them for their company or business contact, one starts struggling to look for a pen while the other simply pull a business card from his pocket , which one between the two will you take serious? Of course it is the person with business cards.